Writing Copy
So by now you will have:
- Keywords
- Some strategic sentences built around keywords
- Categories and subcategories
Now you can put the copy for each page together into the final product using these pieces of information. When you do this, keep in mind the goals of your business analysis, especially who your target audience is likely to be. Remember:
- Always keep in mind what the viewer of your page wants and needs to read.
- Write to the style of your intended audience.
- Try to be as concise as befits your site.
- Put your best foot forward. Web pages are a little like a newspaper. Many will scan for what they are interested in and ignore the rest. So put important points in as early as possible and flesh them out later if you need to.
- If you have a lot of content on your page, build an index and put that first. When we create your web page, we can use "anchor points" to allow the reader to skip directly to the section they wish to read.
- Use bold, italics, underlines and exclamations sparingly so they don't lose their impact.
A note on proof reading
If you're anything like me you read for understanding and may not notice spelling and grammatical errors. However if you're like my lovely wife, then these errors will all but leap out and declare the author unfit to wield a keyboard. The best way to handle this is to hedge your bets by making sure that your copy is checked thoroughly and properly by someone with an eye for it.